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The platform is rolling out a fresh option that allows them to lessen the quantity of AI-made content appearing in their streams. This step comes as the company announced that it currently hosts over 1 thousand million AI-generated clips.

Pilot Phase and Launch

The update is undergoing trials over the coming weeks before a widespread release. This shift aligns with a increase in AI content, fueled by emerging AI video creators.

The Broader AI Trend

Studies have shown that nearly a tenth of the fastest-growing channels on a competing service exclusively feature clips produced artificially. A significant portion of this material is classified as low-quality AI content, a label for poor-quality, factory-style content that is often absurd or bizarre.

Based on user feedback that numerous viewers like content produced via AI tools, ranging from AI artwork to informative clips, and we intend to offer the community the power to see more or less of that, according to their own choices,” said a company executive.

Scale of AI Content

TikTok shared that there are now over a billion videos on its service tagged as made with AI. Overall, more than 100 m videos are added to the app daily, making AI content a minor part of its total content library.

How to Adjust Settings

Users will be able to reduce or increase the amount of AI content they view by accessing the topic control feature in the platform and choosing “AI-generated content”. Additional categories that are already be controlled under the setting include politics, clothing, aesthetics, and dance.

AI Disclosure Rules

The platform’s rules mandate users to tag “realistic” artificially created content, and it forbids malicious AI impersonations of public figures or crisis events. Any believable AI video that is without a tag can be deleted under its community policies.

Furthermore, the service will now apply an “AI-made” watermark to content produced via its own AI tools, or flagged by an industry-wide initiative for identifying AI-generated material. This measure is designed to help prevent users from trying to bypass the labeling process.

Educational Initiatives

The company is furthermore introducing a $2m educational fund for experts and organizations to create educational content about responsible artificial intelligence. This initiative will benefit non-profit groups specializing in training computer science.

Platform Protection

The platform has defended its content review process, amid controversy over proposals to cut jobs for a large number of review team members in the United Kingdom. TikTok is set to reduce a significant number of roles in its trust and safety department in the UK capital, with trade unions and internet security professionals expressing worry that humans are being replaced by machine-led review.

A senior executive clarified that staff-based oversight would remain essential, but automated tools can shield workers by eliminating the most graphic content ahead of it gets reviewed by people. The platform stated a notable drop in disturbing and violent content handled by human moderators over the past year due to reliance on its machine learning processes.

We believe it is crucial to integrate staff and AI to keep the platform safe,” she said. “We’ll have people as part of that process, but we additionally believe it’s extremely critical to limit contact with unsafe media as quickly as possible, which is why a lot of the machine support is making a difference operate efficiently.”